We gave a powerful FP&A platform a front door that converts.
Stratify's financial-planning software was powerful — its website wasn't. We redesigned the whole experience and rebuilt it in Webflow, turning a complex product into a clear, modern site that converts.
A powerful platform with a dated front door.
Stratify's software was advanced. Its website didn't show it. Finance buyers are careful — a tool that doesn't look credible doesn't get taken seriously. The old site buried what mattered and gave visitors no clear next step. Our job: make a complex product feel simple, prove it can be trusted, and turn interest into demos.
From research to a shipped site.
- 01
Research & analysis
We studied the market and the buyer first — competitors, the old site's weak spots, and how the new one should be structured. Evidence led every decision that followed.
- 02
User experience design
We mapped and wireframed the journey, so a complex product unfolds in the right order: what it does, why to trust it, and how to get a demo.
- 03
User interface design
We designed a clean, confident interface — clear dashboards and a modern look that feels trustworthy on every screen.
- 04
Webflow development
We built it in Webflow so Stratify's team can update it themselves: fast, on-brand, no developer needed.
Inside the process.
Making complex finance legible.
Finance data is only useful if you can read it fast. We turned dense numbers into clean, clear dashboards — easy to scan, easy to share. The complicated parts stay out of the way, so the product feels simple to use and serious underneath.
Built for every team, on every device.
Finance touches everyone — Sales, the C-suite, budget owners, HR. We built one clear view of the numbers that works for all of them, and made sure every screen looks right from a boardroom display down to a laptop.
The shipped experience.
The results.
- 4
- Phases, research to launch
- 0%
- More demo requests than the old site
- 0%
- Lower bounce on key pages
- 100%
- Editable by the team, in Webflow
