An AI engine this powerful needed a brand and product to match. We built both.
Metis had a powerful AI risk engine and a complex, regulated market to win. We built everything the engine needed to be trusted: a brand from the ground up, the product experience itself, the sales collateral, and a conversion-focused website.
Powerful underneath. Invisible on the surface.
ESG risk management is one of the hardest categories to design for: the subject is dense, the regulations shift constantly, and the enterprise buyer won't trust a compliance tool that looks anything less than authoritative — the cost of getting it wrong is their brand and their audit trail. Metis had built something genuinely powerful underneath: an AI platform that maps and monitors ESG risk across entire supply chains and investment portfolios, spanning 200+ countries and 1,000+ sub-industries. But powerful technology is invisible. It had an engine — not a brand anyone recognised, a product surface anyone could use, or a way to explain in seconds what takes the industry a whitepaper to say. It needed all of it, built from zero, and built to feel simple despite the complexity underneath.
How we built the whole stack.
- 01
Build the brand from the ground up
We created the Metis identity from scratch — name treatment, visual system, and a positioning that signals exactly what a regulated enterprise needs to feel: authority and trust, without looking like legacy compliance software. The brand had to say ‘credible’ and ‘modern’ in the same glance.
- 02
Design the product itself
We designed the platform experience around its five-step method — Map, Evaluate, Track, Influence, Sustain. The job was translation: turning risk intelligence across 200+ countries and 1,000+ sub-industries into dashboards and workflows a user can read at a glance and act on, with the complexity tucked safely underneath.
- 03
Ship the go-to-market site
We built the marketing website in Webflow to do the hardest job in the funnel — explain a complex product simply, then convert: clear module storytelling, supply-chain and portfolio solution paths, and direct routes to a free trial and a demo.
- 04
Arm the go-to-market with collateral
We produced the marketing collateral the team needed to sell, so the brand stayed sharp and consistent from the website through to every sales conversation.
From an invisible engine to a market-ready brand.
The starting point: a powerful but invisible AI engine — dense ESG risk data, shifting regulations, a skeptical enterprise buyer, and no brand, product surface, or story. What shipped: a complete, coherent Metis — a brand that reads as credible at a glance, a product that makes multi-country risk legible, and a website that turns a complex pitch into a demo request.
Making ESG risk legible.
The centerpiece was the product. ESG risk only creates value if a human can see it and act on it, so the design had to carry an enormous amount of information without overwhelming anyone. We structured the entire experience around Metis's five-step method, so a user always knows where they are — map the inherent risk, evaluate the hidden risk, track it as it moves, influence it with targeted action, and sustain compliance as regulations evolve. Heavy lifting like document upload and AI cross-verification was designed to feel like a single simple step, not a data project: frictionless on the surface and rigorous underneath — exactly the trust an enterprise needs before it stakes its compliance on a tool.
